Ep. 75 | Managing Personalization as an I/O Process. -Ft. Gerry Murray, IDC.
Update: 2020-07-17
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In this episode, Gerry Murray talks about managing personalization as an I/O process and makes us re-think customer data while highlighting the responsibility of marketers as a steward of data and how brands can build better data relationships with customers by focusing on the input side of the data and being honest and open about...
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